<aside> 👉 Creative thinker with an entrepreneurial spirit. Leading digital communication projects to fruition quickly, efficiently, and resource effectively.
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Tappable | Full-time – Brussels – 2019 - Present
As CMO, I’m on the edge between marketing and sales. I’ve designed and managed the Tappable website in collaboration with the development and marketing team. I’ve managed 3 content writers, and 3 designers remote and on-site. On the sales side, I’ve built the entire prospecting and lead creation machine by integrating LinkedIn, a data enrichment platform, and Hubspot.
Boost | Full-time – Nairobi/Brussels – 2018 - 2019
With the knowledge gained from Overview, we’ve developed a mobile data plans comparison and reviews Messenger chatbot. I was in charge of evaluating and rating all the different data plans in Kenya, Tanzania, and Rwanda. Each plan required an evaluation and scoring. With this knowledge, we created a large amount of content and videos fuelling our organic growth.
Overview | Full-time – Nairobi/Brussels – 2016 - 2018
Overview was an impact project turned into a venture. The Android app brought a user-friendly mobile money ledger to the Kenyan market. I’ve planned and held 100 user tests and over 150 on-boardings. These initial meetings helped the development team to improve the ledger and generate the first predictive budgeting models.