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Yes, that’s the score I got from the clients like Netflix, Heineken, or Danone for the work I’ve done with my team.

Henri-Jérôme Pauwels

<aside> 👉 Creative thinker with an entrepreneurial spirit. Leading digital projects to fruition quickly, efficiently, and cost/resource effectively. Preferably looking for hybrid or freelancing opportunities.

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👤 he/him

📍 Brussels, Belgium

📧 [email protected]

📞 +33 7 81 68 39 66

🕸 https://henri-jerome.com

🔗 LinkedIn


Work experience

Head of Strategic Marketing & Advertising

Vooruit | Full-time – Brussels – 2022 - Present

At the political party Vooruit, I am responsible for delivering a multi-platform marketing strategy. With strong limitations on the advertising platforms and types of targeting, my role requires me to be highly strategic and creative with advertising. The fast pace nature of politics makes this an extremely fun and challenging experience.

Chief Marketing Officer & Co-Founder

Tappable | Full-time – Brussels – 2019 - Present

As CMO, I’m on the edge between marketing and sales. I’ve designed and managed the Tappable website in collaboration with the development and marketing team. I’ve managed 3 content writers, and 3 designers remotely and on-site. On the sales side, I’ve built the entire prospecting and lead creation machine by integrating LinkedIn, a data enrichment platform, and Hubspot.

Social Media Marketing Manager & Co-Founder

Boost | Full-time – Nairobi/Brussels – 2018 - 2019

With the knowledge gained from Overview, we’ve developed a mobile data plans comparison and reviews Messenger chatbot. I was in charge of social media marketing and paid acquisition. Leveraging Facebook Messenger ads, we’ve grown the chatbot from 0 to 7K users in a couple of months. CAC of a new user with Facebook Ads was around €0.1 – €0.3!

User Experience Designer & Co-Founder

Overview | Full-time – Nairobi/Brussels – 2016 - 2018

Overview was an impact project turned into a venture. The Android app brought a user-friendly mobile money ledger to the Kenyan market. I’ve planned and held 100 user tests and over 150 on-boardings. These initial meetings helped the development team to improve the ledger and generate the first predictive budgeting models.

Corporate Innovation Manager

Airbus | Intern – Hamburg – 2015-2016